"We think of coffee almost like produce, it should be acquired fresh, stored properly and used within a short period of time for best results."
COFFEE FRESHNESS WHOLE BEAN STORAGE
| COFFEE FRESHNESS |
We all grew up seeing the red can in the cupboard, the comforting aroma that filled the kitchen every time its seal was lifted, and the brown crystals inside that magically changed our parents into functioning human beings. For most people, coffee is considered more akin to a canned good than a perishable item with a shelf life.